Sustainable reusable solutions now also in the Grande Nation: FRIES Kunststofftechnik is expanding its presence together with its subsidiary Cup Concept and is founding FRIES CUP CONCEPT France SAS.
The new location in Coupvray near Paris is strategically ideally located and makes it possible to supply the French market with the proven rack and reusable cup systems. “France is pursuing ambitious climate goals – exactly the right place for our environmentally friendly products,” explains Managing Director Dr. Gerhard Bertsch.

Gerhard Bertsch and Omar Sellami at the site in France.
Proven products for the new market
Dishwashing racks and reusable cups from FRIES and Cup Concept stand for quality, efficiency, and durability throughout Europe. The cups can be reused up to 400 times, are available in many sizes, and can be individually printed. On request, Cup Concept takes over the complete logistics – from delivery to cleaning.
The founding of FRIES CUP CONCEPT France SAS took place on October 3, 2024, with operational launch planned for spring 2025. With the new location, FRIES is sending a strong signal for sustainable innovation and the further expansion of its market presence in Europe.